The Craft Project

The Phone Book Reception

So last night Northwestel and the Whitehorse Chamber of Commerce hosted a reception to celebrate the release of my artwork on the cover of the phone book as part of their Business After Hours program.  It was fancier than I had expected with the mayor and deputy minister accepting prints on behalf of the City of Whitehorse and Government of Yukon respectively, but also a lot of fun – people seemed really excited to meet me and ask about the art, which was very flattering (plus the food was amazing).  I’ve included the press release that came out in advance of the event for you all to check out along with a few photos of the night.

Which brings me to the announcement of who won the copy of the artist’s proof I promised to give away.  Drum roll please…the lucky winner is Chris Gishler!!!  I’ll be getting the piece off to him tonight.

And here is the press release:


April 24, 2012

Northwestel Announces Directory Cover Art Winner

Yukon and northern British Columbia residents can now enjoy the art of a Whitehorse artist on this year’s recently-issued Northwestel telephone directory.

The artwork selected for the 2012-2013 directories is Forge Your Own Path by Amber Church. The mixed media piece was created with acrylic paint, pen and pencil and other materials is a representation of the streams of travelers hiking up the world-famous Chilkoot Pass.

Amber Church is an artist, writer, designer and activist who lives in Whitehorse, Yukon.  She currently works as the program director for Special Olympics Yukon, as a geography professor for Yukon College, and a writer for What’s Up Yukon.

“I really enjoyed the challenge of creating a piece for the directory cover.  I wanted to create something that paid tribute to local history while still incorporating my own style and use of colour.  I was thrilled and honoured that the piece was chosen – I actually jumped up and down – especially since so many artists I admire have had their work featured in the past.

“Northwestel is committed to improving the quality of life in the North” said Paul Flaherty, President and Chief Executive Officer at Northwestel.  “We live here, we work here, our children go to school here; that is why we feel it is important to support our communities. We are pleased to showcase the work of another talented local artist on the telephone directory this year. We wish Amber great success in the future.”

Each year, Northwestel invites artists from across the North to create a work of art to be featured on the covers of the telephone directories in NWT, Nunavut and Northern British Columbia/Yukon. The winning submissions become part of the Northwestel permanent art collection and each artist receives $2,000. Complete information about the competition is in “The Community and Directory Cover Art” section of the Northwestel website at

About Northwestel:

Northwestel Inc. services the largest operating area of any telecommunications company in the western hemisphere over the most remote and rugged terrain in Canada.  It provides a complete range of voice, video and data solutions to residential and business customers in the Northwest Territories, Nunavut, Yukon, northern British Columbia and High Level, Alberta.


For more information, contact:

Emily Younker

Corporate Communications Manager, Northwestel

(867) 455-4245

Or visit our website at

One comment

  1. Pingback: Piping Hoar Frost | The Craft Project

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